Buy A Pancake Mix, Give A Hot Meal

April 04, 2014

Buy A Pancake Mix, Give A Hot Meal

 We’re so excited to tell you about our new partnership with the wonderful guys at FoodCycle. We’ve decided to give them a bit of love! For those of you who aren’t familiar with them, they reclaim surplus food that would have otherwise been wasted and cook it into tasty, healthy meals for people in need.

It seems insane that people go hungry in some parts of the world while others throw away perfectly good food. And even more insane that this happens within the same country, the same town even. We have nothing but admiration for what FoodCycle do and can’t wait to get over there and do some volunteering for them ourselves.

But we’ve realised that we’re only one person. And whilst we can bring bucket loads of enthusiasm to our volunteering sessions, we can do a lot more as a small business. We wanted to incorporate a social element into our business from the start, and Food Cycle seemed like a natural fit. We wanted to make sure that every time we gave you a meal, we gave someone else one too. Someone who might not have had one otherwise. So that was the plan, buy a mix, give a meal. We then started looking for partner and found FoodCycle. Why did we choose them? Because they don’t just give a meal. They give a solution – using food waste.

In the UK, an estimated 20 million tonnes of food is wasted each year at all levels from plough to plate whilst 4 million people are affected by food poverty. At least 400,000 tonnes of this is thrown away at retail level. FoodCycle are doing something about this by making use of perfectly edible food to create nutritious meals for those who need them. You can’t get better than that can you?

So for every pancake mix sold, we donate the equivalent of a meal to FoodCycle. Find something yummy in our shop, and we’ll do the rest. 

Please check out FoodCycle and get involved! Whether you go through the website, Facebook, or Twitter – do pop over and say hello!



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